Our Team

Michelle Riddell / founder

Michelle Riddell is the co-founder and CEO of Something Good Consulting Group.  Leveraging her veteran C-suite experience at one of the largest health insurers in the country, Michelle joined forces with her son to help businesses and nonprofit organizations tackle social issues by creating shared value and positive change for all stakeholders.

Before starting her consulting practice, Michelle served as vice president of strategic communications and community investment with Blue Cross Blue Shield of Texas where she managed the organization’s influence strategy.  In this role, she led public and media relations as well as the corporate social responsibility efforts including serving as the Chair of Be Covered Texas, a grassroots community initiative to engage and educate Texans about the health care law. Reaching millions of Texans through 350 community partners across all 254 counties in Texas, the campaign was recognized nationally and earned the 2014 D CEO Excellence in Healthcare Award.  Prior to her transition to BCBSTX, Michelle spent 20 years at Blue Cross Blue Shield of Oklahoma where she held key management positions across many areas of the organization.

Michelle graduated with honors from Oral Roberts University with a bachelor’s degree in accounting and was one of only 5% of candidates nationally who passed her certified public accountant exam on her first attempt. She is a graduate of Leadership North Texas, sponsored by The North Texas Commission, as well as the Leading Women’s Executive Program, developed by the Corporate Leadership Center of Chicago.

Michelle Riddell is the co-founder and CEO of Something Good Consulting Group.  Leveraging her veteran C-suite experience at one of the largest health insurers in the country, Michelle joined forces with her son to help businesses and nonprofit organizations tackle social issues by creating shared value and positive change for all stakeholders.

Before starting her consulting practice, Michelle served as vice president of strategic communications and community investment with Blue Cross Blue Shield of Texas where she managed the organization’s influence strategy.  In this role, she led public and media relations as well as the corporate social responsibility efforts including serving as the Chair of Be Covered Texas, a grassroots community initiative to engage and educate Texans about the health care law. Reaching millions of Texans through 350 community partners across all 254 counties in Texas, the campaign was recognized nationally and earned the 2014 D CEO Excellence in Healthcare Award.  Prior to her transition to BCBSTX, Michelle spent 20 years at Blue Cross Blue Shield of Oklahoma where she held key management positions across many areas of the organization.

Michelle graduated with honors from Oral Roberts University with a bachelor’s degree in accounting and was one of only 5% of candidates nationally who passed her certified public accountant exam on her first attempt. She is a graduate of Leadership North Texas, sponsored by The North Texas Commission, as well as the Leading Women’s Executive Program, developed by the Corporate Leadership Center of Chicago.

Tyler Riddell / founder

Tyler is a highly driven and results-oriented leader. He is a disciplined problem solver and enjoys building solutions to meet customer needs. He has experience in social media, strategic communications, market research, customer service, and administration in multiple fields, including Title Insurance, Legal Services, Heating Ventilation and Air Conditioning (HVAC), and non-profits.

Tyler graduated with honors from Oral Roberts University (ORU) with a bachelor’s degree in Business Administration and a minor in Biology. Despite a full-time schedule, he took on a leadership role with Enactus, an ORU business leaders’ organization. In 2018, Tyler graduated from his Leadership MBA at ORU with High Honors, and he was given the ONEOK Excellence Award from the Dean of Business. Furthermore, during his masters, he began serving as the Strategic Marketing Manager for The REL Group and Co-Founded Something Good Consulting Group.

Driven by his childhood experiences, Tyler is very passionate about a healthy lifestyle and healthy communities. He completed a year-long residency with the Dana Juett Social Venture Partners Leadership program, and currently, he is in the LEAD YP program through the Dallas Regional Chamber. Additionally, Tyler is the co-chair of the Advisory Council for the Emerging Leaders of United Way of Metropolitan Dallas.

Tyler is a highly driven and results-oriented leader. He is a disciplined problem solver and enjoys building solutions to meet customer needs. He has experience in social media, strategic communications, market research, customer service, and administration in multiple fields, including Title Insurance, Legal Services, Heating Ventilation and Air Conditioning (HVAC), and non-profits.

Tyler graduated with honors from Oral Roberts University (ORU) with a bachelor’s degree in Business Administration and a minor in Biology. Despite a full-time schedule, he took on a leadership role with Enactus, an ORU business leaders’ organization. In 2018, Tyler graduated from his Leadership MBA at ORU with High Honors, and he was given the ONEOK Excellence Award from the Dean of Business. Furthermore, during his masters, he began serving as the Strategic Marketing Manager for The REL Group and Co-Founded Something Good Consulting Group.

Driven by his childhood experiences, Tyler is very passionate about a healthy lifestyle and healthy communities. He completed a year-long residency with the Dana Juett Social Venture Partners Leadership program, and currently, he is in the LEAD YP program through the Dallas Regional Chamber. Additionally, Tyler is the co-chair of the Advisory Council for the Emerging Leaders of United Way of Metropolitan Dallas.

Our Extended Team Members

Schnake Turnbo Frank

Schnake Turnbo Frank (STF), Tulsa and OKC, was established in 1970 and is among the most widely recognized and respected public relations and leadership firms in the Southwest, providing high-value strategic counsel to some of the most well-known organizations in the country.

The founder, Chuck Schnake, taught them that listening is integral to success, and it’s still their first step in providing strategic services today. STF believes in listening, they feel it is essential in their work, and they think client counsel should be honest and forthright. Their goal is to make life better – for their clients, their employees, and their communities.

BoardBuild

The mission is big, but the idea is simple: BoardBuild was born from the desire to strengthen communities. We know the best way to strengthen the social fabric of any community is to strengthen the fibers of its leadership.

It’s with these thoughts in mind that we’ve developed an innovative pairing of robust board governance, nonprofit resource, and leadership training with the advanced matching of candidates and nonprofit board openings. We invite you to join us in our mission and become a BoardBuilder today.

Red Plum WP Builder

Red Plum partners with social sector organizations that want to take a user-centric approach to digital. We are a web design and hosting company helping justice-minded organizations use design and technology to grow, create change, and represent our community.

Our services include web design, digital marketing, and human-centered design.

Our motto: “Be part of change one design at a time.”

Ariel Herr

Ariel Herr, Media Strategist, Dallas, is a self-described media angler and has spent two decades working with media in Dallas and beyond. She has consistently placed broadcast, online, and print stories at the local and national levels across a wide range of clients, angling narratives that resonate with media, while also expertly angling the optimal media targets to tell those stories.

Herr is capable of not only finding the best pitch for a story but also possesses the instinctual persistence and patience required of a good media strategist. She finds pleasure in the chase, and thrill in the placement, truly believing that every person and organization has a story to tell. In recent years, Ariel has executed earned media campaigns on behalf of various Dallas organizations including the Dallas Arboretum and Botanical Gardens, EarthX, EarthxFilm, the Dallas Festival of Ideas, the Dallas Institute of Humanities and Culture, Ronald McDonald House of Dallas, The Legacy of Willow Bend, HomeVestors, and the Warwick Melrose Hotel.

Kreative Cookie Brand Consulting

Kreative Cookie Brand Consulting is your one-stop-shop for full-service content marketing, advertising, brand consulting, design, and social media management. KCBC’s mission is to go above and beyond to find answers to complex problems by providing key insights to our clients and giving them the tools they need to make their brands successful. We work with our clients to create a plan of action steps and to implement creative solutions that generate momentum and help them achieve their marketing goals.

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