If you keep up with the headlines or social media, you know that more and more companies are considering their role in social issues. And, we understand that it’s easy to believe that only very large organizations can really make a difference. We’re here to dispel that misconception and provide you with some practical steps on how you, as a small business, can also play an important role. With nearly 50% of Americans working for small businesses, it’s imperative that small businesses are equipped with the knowledge and tools to make a meaningful impact. 

More and more employees express a desire to work for businesses that support the community. Moreover, an authentic corporate social responsibility strategy demonstrates to your customers that the welfare of your community is not just an afterthought but “an important part of your business’ value proposition”, according to Robert Cresanti, President & CEO of the International Franchise Association, in his October 2019 Harvard Business Review article.